Branding & Imagery

HireMetrics is a venture of HireMetrics Inc., a management consulting firm and advanced research institute dedicated to solving business and policy challenges using Behavioral Economics. Using Behavioral Economics to enhance Diversity & Inclusion strategy at a workplace, our mission is to deliver innovative sales hiring solutions that transform your hiring process with scientific thinking.

HireMetrics uses a combination of photography and illustration styles as a part of the brand identity.

When a photograph cannot be used, HireMetrics uses isometric illustrations to break up the text and create a visual element to the design. These illustrations are also used to support the written content.

These illustrations include:

  • Icons

  • Half-tone effect to create shading and depth

  • Using the logo icon as a pattern

  • Using various geometric shapes to create patterns

  • Illustrations to depict hiring, employees, hiring process etc.